While Canada boasts a vibrant music scene, many music festivals fail to prioritize both accessibility for individuals with disabilities and sustainable practices, leaving a significant portion of the population unable to fully enjoy the experience while contributing to environmental harm.
Rockies Music Festival strives to bridge the gaps between sustainability, accessibility and fun while maintaining a friendly and inviting atmosphere.
Throughout the design process, the focus was on accessible and sustainable solutions for a large-scale event like Rockies.
The use of colour, illustrations, imagery, and textures in combination with the rugged design style chosen leans into a more friendly and inviting experience for attendees.
Where possible, Canadian companies and small businesses were implemented to encourage community engagement and involvement.
The use of colour, illustrations, imagery, and textures in combination with the rugged design style chosen leans into a more friendly and inviting experience for attendees.
Where possible, Canadian companies and small businesses were implemented to encourage community engagement and involvement.
