IKBT is a new brand blossoming from IKEA's acquisition of The Ordinary. In partnership with Greg Gulyas (illustration, 3D modelling, product planning & development, branding) and India McCready (branding, packaging, visual identity, product planning & development), a brand identity and marketing strategy were created.
For my role, I was tasked with creating a website that would showcase our new brand and product lines while keeping with the overall brand theme. In order to achieve this, there was a ton of research that needed to be done. I completed three different market analyses, developed a lean canvas business plan, and created a persona rooted in the research I compiled. From there, I was able to plan the website wireframe and user flows accordingly.
